Web Site Tip 1 - June 30, 2007
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What do you want your web site to do for you?
Most businesses today recognize the need for a web presence, but few businesses have a defined purpose web site.
A properly developed web site is structured to achieve its purpose successfully. Use the list below as a starting point in defining your site's primary purpose.
For multiple purposes divide your web site into sections. Consider each section as a defined purpose web site within the main site.
| What do you want your web site to do for you? |
- Generate Leads
- Generate Sales (Online Storefront)
- Increase awareness of your products & services
- Enhance your existing marketing efforts
- Reduce your advertising costs
- Enhance your customer service
- Provide customer support
- Present information
- Gather information
- Create or enhance your company's image
- Maintain or improve your credibility
- Provide efficient information exchange
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For a free analysis of your web site's ability to achieve a defined purpose call Steve at 817-925-1726 or send an email message.
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